LinkedIn in 2025 is more than a networking site it’s a high-grade B2B sales channel. Most sales reps, however, lag behind in making connection requests and praying that prospects somehow magically turn into clients. Spoiler: They do not. Authentic sales dialogues are deliberate engagement, measured messaging, actual value. This post takes you through proven steps to dig beyond the surface and initiate genuine LinkedIn conversations that lead to actual deals.
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Warm Up Before the Pitch
It’s better that most reps send an introduction and bypass the pitch. That’s a turnoff. Begin by interacting with your prospect’s content beforehand. Comment nicely, respond to their posts, and take an interest. That gets your name familiar before initiating a message.
Key insight: B2B buyers react more when they’ve already had a previous exposure to your name before they’re not leads, they’re human beings.
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Personalize Your First Message
Avoid generic intros like “I help companies like yours.” Instead, reference something specific maybe a recent post they made, their role, or industry trend they’re likely dealing with. A personalized first message is the difference between getting ignored and starting a conversation.
Key insight: Personalization shows you’ve done your homework and makes it easier for the prospect to respond without hesitation.
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Share Value, Don’t Sell
Nobody desires a sales pitch in their DMs. However, when you send something helpful like a relevant insight, resource, or case study, you leave the door open to future talk. Your aim is to build interest, not sell anything in the initial message.
Key insight: Earn trust as a helpful expert first trust leads to sales naturally with time.
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Leverage Content to Keep the Conversation Warm
Once you send the first exchange, don’t ghost. Send someone something of value that you’ve discovered or created. It keeps you at the forefront and makes you look like you’re still giving value.
Key insight: Content is your conversation extender it keeps you in front of people without being pushy.
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Ask Questions, Not for Calendars
Instead of pushing for a meeting right away, ask smart questions that show you’re trying to understand their needs. Once the conversation gets deeper, the prospect will naturally be more open to a call.
Key insight: Great salespeople know how to listen first questions are more powerful than pitches.
How Lyan.Digital Can Help
We specialize in turning LinkedIn into a revenue engine, not a network platform, for B2B businesses. Our content-driven, people-first strategy allows you to connect and generate qualified leads without being salesy.
Here’s how we fuel your sales teams:
- Messaging and profile optimization driven by ICP
- Strategic content calendars for consistent visibility
- Value-driven DM flows designed for custom use
- LinkedIn engagement playbooks that compel genuine responses
- Analytics and iteration for increased conversion rates
Want to skip the guesswork and initiate actual sales conversations on LinkedIn? The Content Bot is your solution.
Frequently Asked Questions
How often should I message a LinkedIn connection after they’ve accepted?
Send one message within 24 hours, and then 3–4 days after that send a value-based point. Don’t take up their time and space.
What type of content should I post to pre-warm conversations?
Post insights, bite-sized bits of thought leadership, applicable case studies, or handpicked articles that are applicable to your industry or work in your prospect’s line.
What if a prospect engages but does not reply?
Like and share their posts, continue posting helpful posts on your page, and attempt to re-engage with a different tactic after several weeks.
Do I have to employ LinkedIn automation tools?
Be careful. Automation can ease scaling, but personalization most likely dies with it. Use tools to augment and not replace your human touch.
Real Life scenarios
A B2B logistics start-up business received low response rates on LinkedIn.
We assisted them in rewriting their messaging and starting conversations using question-based value over hard-hitting pitches. After two months, their response rate increased by 65%, and they had scheduled 12 sales calls.
One agency was content-only but wasn’t converting.
Using a personalized DM technique with their current posts as icebreakers, they converted likes to leads and closed 4 deals in a quarter.
A SaaS business was pitching automatically when plugged in.
We advocated a content-based, engagement-driven strategy. Through engaging prospect posts and case-study-driven messaging, they experienced a 40% increase in response and better demo booking rates.
Final Thoughts
LinkedIn success is not about relationships it is about dialogue. To succeed in 2025, change your approach from pitching to relating, from automating to engaging. When executed correctly, LinkedIn is your best leverage to initiate worthwhile sales discussions that really convert.
