Description
Pitching to big companies isn’t like pitching to startups or SMEs. Enterprise clients are strategic, data-driven, and expect custom proposals not generic presentations. If you want to crack multi-year or 8-figure deals, you need a 3-layer proposal strategy built on public, private, and insider intelligence.
This blog reveals a powerful method that elevates your pitch from “just another email” to a deal-closing plan tailored for the decision-makers mindset.
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What Is the 3-Layer Proposal Framework?
The 3-layer proposal framework is a powerful, research-backed method to create pitches that don’t just impress they convert. It revolves around gathering and using three levels of data: public info, private info, and insider info. Public data includes general company insights like work culture, current campaigns, or leadership changes. Private data reveals expansion plans, hiring patterns, or sales focuses via strategic tools. Finally, insider info taps into what decision-makers are actively thinking about, based on what they say in interviews, engage with online, or emphasize in public talks. The more curated your proposal is based on these three layers, the higher your chances of closing.
Key Insight:
Use a 3-layer approach to make your proposal deeply personalized. It signals that you’ve done the work and positions you as a strategic partner, not just another vendor.
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Why Generic Proposals Fail in Enterprise Sales
Generic proposals are the fastest way to get ignored especially by large organizations. Enterprise decision-makers receive dozens of pitches every week, and if yours sounds like it could be sent to any company, it’s instantly discarded. These clients expect to see that you understand their business model, current priorities, and strategic direction. The real problem with generic pitches is that they don’t make the reader feel seen, heard, or understood. That emotional gap kills the deal before it even starts.
Key Insight:
Generic = invisible in enterprise deals. Only tailored, research-backed pitches break through the noise and get replies.
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How to Use Public, Private & Insider Data in Your Pitch
Crafting a winning proposal starts with organizing the right data in the right way. Public info is the easiest to access and gives context about the company such as recent wins, team growth, or public goals. Private info gives you insights into operational direction, such as expansion, industry focus, and hiring intent. Insider info is the goldmine it shows you what decision-makers are currently obsessed with. This could be gathered by analyzing their recent interviews, podcasts, or social posts. When you align your pitch with all three, the proposal feels internally generated like something their own team could have written.
Key Insight:
Each proposal layer brings you closer to their inner circle. You speak their language before even stepping into the room.
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Writing the Proposal That Wins
Now that you’ve gathered intel, the writing becomes simple and direct. Start with a personalized greeting and reference a public trigger for example, a funding round, award, or expansion announcement. Move on to mentioning your private research and explain what it suggests about their current focus. Then, bring in the insider insight by tying your offer to something the leadership team has recently emphasized. End with a short and specific value offer no fluff and suggest a time for a follow-up. The goal is to position your offer as the logical next step in their journey, not a cold pitch.
Key Insight:
Great proposals aren’t long they’re laser-specific. Use their own data to prove why your offer fits like a glove.
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Selling to the Inner Circle: Digital Touchpoints That Convert
After sending the proposal, your job isn’t done. Enterprise deals require multiple digital touchpoints to build trust. This means following up strategically connecting with decision-makers on LinkedIn, engaging with their content, and ensuring your email avoids spam folders. Over time, these interactions create familiarity and credibility. When your name pops up again and again in their feed, inbox, or notifications, you’re no longer a stranger you’re a trusted professional who “gets it.” That trust sets the stage for a smooth close.
Key Insight:
Enterprise deals are built on trust and familiarity. Use digital follow-ups to reinforce your presence and credibility.
How Can Lyan.Digital Help?
At Lyan.Digital, we specialize in enterprise sales strategies that convert. Here’s how we support your big-deal ambitions:
- Design customized, layered proposals that speak to decision-makers
- Use sales intelligence tools to uncover private data and trends
- Decode CXO-level insights to align with their immediate business needs
- Optimize email + LinkedIn strategy for multi-touch engagement
- Set up sales sequences that don’t sound like sales
Whether you’re targeting Fortune 500s or growing tech enterprises, we help you land and close deals with authority.
Real-Life Scenarios
Startup Founder Closes First 8-Figure Deal
Using our 3-layer method, a startup CEO pitched a logistics giant with a proposal backed by insider interviews. They signed a 3-year deal worth ₹12 crore.
EdTech Firm Lands Multi-Year B2B Contract
An EdTech client used public + private data to pitch a government-funded education project. The response came in under 48 hours.
Marketing Agency Gets a Fortune 100 Client
With deep insight into a VP’s LinkedIn content and podcast statements, our client mirrored messaging perfectly and got a discovery call the same week.
Frequently Asked Questions
Does this proposal format work only for enterprise deals?
Primarily, yes. It’s best for large-value, long-term, strategic deals where personalization matters most.
What if I can’t find insider info?
Even with just public + private info, your proposal will outperform generic pitches. Insider data adds depth but isn’t mandatory.
How long does it take to build a 3-layer proposal?
It can take 1–2 hours with the right tools and process. We help clients build these in under 60 minutes with templates.
Will this method work for international clients?
Yes! In fact, international enterprises expect deeper personalization—making this framework even more effective.
Can Lyan.Digital do the proposal research for me?
Absolutely. We offer done-for-you proposal kits based on your target client and help you craft outreach that gets responses.
Final Thoughts
Pitching to enterprises is not about selling harder it’s about selling smarter. The 3-layer proposal structure helps you:
- Stand out from the noise
- Speak your prospect’s language
- Close high-ticket deals faster
If you want your next proposal to feel like it was written by their internal team, let Lyan.Digital guide you through the research, writing, and outreach strategy.
Because in enterprise sales, precision = power.
