Right before a deal closes… something shifts. You can feel it. Up until that point, everything flows. Good conversations. Clear interest. Strong alignment. And then

This one is frustrating. Because you know you’re better. You take time to explain everything properly. You walk them through the logic, the process, the

You’ve probably heard this before: “It’s a bit expensive.” And naturally, you assume that’s the problem. So you rethink pricing. Adjust the offer. Maybe even